It’s actually been proven again and again that sex and sexism doesn’t sell products (especially cheap ones to women). Sex gets people’s attention, yes – but unlike ads which play on deeper emotion, people don’t actually connect that desire with the product.
What does that mean? It means that all of these ads – these sexist stereotypes, the race to the bottom, are not actually done to sell products, in the longrun, but to perpetuate a certain point of view. These ads exist to tell women their place in the world, in the home, in relation to men.