“You don’t have to be evil to sell things”.

/“You don’t have to be evil to sell things”.

It’s actually been proven  again and again that sex and sexism doesn’t sell products (especially cheap ones to women). Sex gets people’s attention, yes – but unlike ads which play on deeper emotion, people don’t actually connect that desire with the product.

What does that mean? It means that all of these ads – these sexist stereotypes, the race to the bottom, are not actually done to sell products, in the longrun, but to perpetuate a certain point of view. These ads exist to tell women their place in the world, in the home, in relation to men.

–Kameron Hurley writes ad copy (in addition to awesome books).

2018-06-26T13:48:45+00:001st August, 2014|Tags: advertising, culture, kameron hurley|Comments Off on “You don’t have to be evil to sell things”.