[A]dvertisers don’t want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25–34 is most likely to purchase after watching House of Cards.

Jeffrey Zeldman on the ugly web.

Zeldman’s entire article is about the we’ve-always-been-at-war-with-east-Amazon style vendor parochialism, coupled with a good dose of adblock apocalypse.