“Why not?”

/“Why not?”

So the question, if one looks at it from a purely business perspective, and particularly for an industry where costs are rising dramatically and the number of units of a AAA game required to ship just to stay afloat increases every year, shouldn’t be “how do we better fight for a larger share of our traditional audience?” but rather “how do we better entice a larger portion of the entire gamer audience to play our game?”

[…] What you have to ask yourself, if the suggestion is “women don’t even buy [AAA] games,” is, “why not?”

–David Gaider, of BioWare, on capturing the whole market.

2015-09-07T08:07:14+00:007th August, 2014|Tags: business, culture, david gaider, gaming, pop culture|Comments Off on “Why not?”