This [the relationship between “Bechdel-passing films” in 2013 and profits] is merely correlation between having movies make sure that their female characters, even the secondary ones, are shown to have thoughts and feelings that revolve around something other than male characters. What’s much more likely to be the causation, though, is that effective writing means you get good female characters, and effective writing produces successful movies.

–On the relationship between “Bechdel-passing” and film profitability, 2013.