Un-showrooming.

/Un-showrooming.

A particular concern of Amazon [is that] brick-and-mortar retailers sometimes charge less than the wholesale price for a new disc to lure people into stores so that they will purchase other, more profitable items. Amazon often tries to match those prices, but doesn’t reap the benefits of drawing customers into a physical showroom.

As a result, the online retailer has asked studios to help make up for losses in those situations, the people said.

–The WSJ on cross-subsidising Amazon (via).

And there you have it. You’ll have to excuse me if I leave my tissues behind.

2017-07-17T11:25:46+00:0029th September, 2014|Tags: amazon|Comments Off on Un-showrooming.