Buzzfeed writers versus the “recipes” in a 1960s-era ad for peanut butter and mayonnaise sandwiches. It goes about as well as you can imagine.

As the article says:

Still, I can’t help but think about how this ad came from a pre-internet age (with a far from developed mass media), so regular folks really had no way to reject it or spread the word that these recipes were not, in fact, “together tremendous.” If a brand proposed something like this today, it would be flamed to hell in 15 minutes on Twitter, but back then brands could promote a bad-faith concept like this designed to increase sales of two of their products, and suffer no repercussions for it.

And, as I saw someone mention on Twitter, if you’re ever confused by the sheer volume of terrible fucking recipes coming out of this vintage? Just remember: everybody smoked.