If you built your new media empire in the last few years on programmatic advertising, stop whining. You’re building a business. If your revenue model relies on a few snippets of code that can be blocked with a software update, you’re not building a very good business. […]
We’ve had ad blockers for a few years, but the hysteria unfolding now is because Apple has included support for third-party content blockers in the app store. People feel their livelihoods are threatened (they are.)
It’s easy to blame Apple when you go out of business, but reality is that you’re both in business because of you serve customers. Apple is doing a better job serving them.
Ad blockers, like pop-up blockers, are inevitable. You have until ad blocking is on by default to redefine your business model.
–Marko Savic on adblockers.
Also see: social media.
Ask yourself, why can’t you pay to see an ad-free Tumblr or Twitter or Facebook, like you1 be able to pay to see an ad-free LiveJournal?
The answer, obviously, is that there’s no amount of money you can afford to pay to these services that will make you their customer, not their content. Or, in other words, you can’t pay them because you’re the thing that’s being sold.
This, incidentally, is why I have scripts that auto-delete content from my Tumblr and my Twitter after a month or so. If I have to be commodified, I’m going to choose my own value.
- Used to? It’s been a while…↩