My friends are concerned about representation too, but as mostly white, middle-class families, they haven’t felt the same urgency to represent diversity in their own houses. They see their daughters playing with their dolls in cool ways (Barbie and Ariel: Demon Hunters) and that convinces them that what the dolls show doesn’t matter because kids make their own messages. But it does matter.

There is an idea out there that brown dolls are for brown kids, so that they can “see themselves” in their playthings. The same attitude exists in media – that we need diverse characters for diverse audiences. But kids notice that their toys are different from their friends’. To them, the one token black princess is an outsider, like the one girl Smurf. Kids don’t relish being the singled-out one.

–Charlotte Ashley breaks your heart.