If an advertiser’s primary goal is to get their ad in front of people and the cost of the ad rises the more that it can be proved someone saw the ad, website makers have a strong incentive to serve ads that cover content, block content, prevent access to content temporarily, etc. Many ad-funded websites feel like they have to make a some pretty hard calculations: how much can they piss users off in order to make enough money to survive, without scaring users off completely.
I, as a web user, do not at all think many websites have calculated well. But a weird thing about the web is that because a lot of information is discovered via search engines, as long as websites can play the SEO game they will continue getting a large volume of users, and as long as those users stay on the site long enough to get some ad impressions, the site stays afloat. That is to say, even though users are pissed off at the design of the sites, the site still generates traffic because search engines are looking at the content, not the experience.
Winston Hearn on trade-offs.
Advertising is, hands down, the worst thing to ever happen to the web and that is a hot take I will die on…