Thirty years.

/Thirty years.

A very young Steve Jobs presents the very first Mac in 1984. Jobs’ presentation style is legendary, and Apple maintains it to this day:

A ‘Stevenote’ was a keynote speech given by Steve, in which he blew the minds of his audience with a surprising new product introduction.   A ‘Stevenote’ was unlike any other product introduction.  Steve would share some of the deep, rigorous thinking and philosophy behind each new product—and why Apple’s approach was so radically different from everyone else’s.  The ‘Stevenote’ was never just about the product, though; it was also about Steve’s vision of stewardship for the future of technology and its impact on humanity.  The drama and tension in each ‘Stevenote’ would build until—with masterful understatement and dramatic staging—Steve would pull the cover off of a paradigm-setting new product.

Watching this keynote, it’s amazing how little has changed in the “Apple ethos” over the last thirty years. Because, yes, the Macintosh is primitive by today’s standards, but it’s also very obviously the direct predecessor of today’s Macs, MacBooks, and iOS devices; right down to the advertising campaign, and even the cameo by Siri’s great-great-great-whatever grandfather.

Apple spent a lot of years in the wilderness; they call that the 90s. But they never stopped believing, not really. And now here we are.

That’s magic.

(Also, is it just me, or does Jobs look a little bit like Tom Cruise here?)

 

2014-04-08T17:41:04+00:008th April, 2014|Tags: apple, steve jobs, tech|Comments Off on Thirty years.