While I get where they’re coming from–essentially, that publishers expect their authors to do too much uncompensated marketing and promotional work–I still have to giggle a little bit a the statement released by the Authors Guild for their Fair Contract Initiative. Firstly because it’s a PDF and OMG who does that? But secondly because I can’t help but read this part:

In many cases the companies provide less editing, little to no marketing, and no promotional budget. Instead, they ask authors to do their own marketing by engaging in time-consuming social media campaigns.

And imagining this:

Old Man Yells At Cloud, from the Simpsons.

Har har SaaS joke geddit?

I mean, they’re not wrong. It’s just amusing that this specifically is their hill to die on.