But ubiquitous quality has given rise to a new problem: If everything just works, how are you supposed to choose what to buy?

My advice: Don’t just consider how well a product works, but look at who’s making it and how it is sold. Before you dive into any new doodad, consider a company’s ethics, morals, branding and messaging. If you aren’t comfortable, look to alternatives. […] Most important, when you’re choosing tech, it’s wise to consider the business model — because it’s in the buying and the selling of a product, rather than in the using, that you can best figure out its dangers.

Farhad Manjoo on tech mindfulness.

Manjoo is specifically talking about tech here, and I do think there are limits to the whole “ethical consumption” thing.1

Nonetheless, the perfect shouldn’t be the enemy of the good and all that, and if part of that is being more mindful about the tech we support and the platforms we use? Then I think that’s okay. It’s not going to, like. Cause radical systemic change or whatever, but… it’s still worth something.

  1. By which I mean, I mostly think it’s garbage. Not quite “no ethical consumption under capitalism” but rather that there are no ethical consumables under capitalism. []