I also find it depressing that we need to use the term #selfcare to justify regular behaviors at all. I’ve seen people on social media call taking a walk outside during their lunch break #selfcare. Or drinking your morning coffee without checking your email, calling a friend you haven’t talked to in a while: All of it is #selfcare.

When we expect self-care to substitute for our larger systemic flaws in our healthcare, we also over-endow activities that should be basic privileges. Instead of finding faults with the more frivolous forms of self-care, and their pollution of the more “serious” self-care, maybe we should instead feel indignant about how every little moment in our lives needs to be productive and meaningful and presented to the world as such.

Shayla Love on #selfcare.

This is from a longer article that’s well-worth reading (for those of you VICE decides to helpfully redirect away to your “local” content landing page, here’s a Google cache version), but essentially argues that, while #selfcare isn’t inherently worthless, it does need to be critically examined to ensure that it’s neither, a) co-opted and commodified by market capitalist forces, nor b) used as an individualist excuse for systemic failures (e.g. inaccessible mental health services).