That smart important take blasted out in a Twitter thread is going to quickly sink down though the chummy social media seas into the deep never to be seen again. Yes, some people might bookmark It. Others might bookmark the thread reader version. But this is no substitute for hauling those important thoughts out of the private social seas on to dry land of your own Blogging Island. Safe. Permanent. Secure. And most importantly — Linkable and Searchable.

The reality is, by the time the Labour leadership election roles round. The only content that people will immediately be able to find will be the takes in the mainstream press. And this is a major part of the problem.

Yes, the Chakrabortty take today in the Guardian is worth reading. But it isn’t the only piece/take in this moment that will be worth finding and re-sharing in 6 months.

It might unfortunately turn out to be the ONLY take that you can find that was useful reading produced in this moment. Written by someone and broadcast by an entity that already has a large platform. The mainstream media cannot continue to own the historical and indexible record.

It’s vital that more than ever we build out an independent media. The first step is to make your own media independent.

Start a damn blog.

Jay Springett wants you to start a blog.

Somewhat ironic that this take is already “out-of-date” by the time my blog queue will get around to posting it but, like. That’s kinda exactly the point. It’s still findable, and relevant, and there. Because it’s on a blog, and forms part of the historical record of a particular moment. And just because that moment has passed doesn’t mean the thoughts and emotions it elicited are no longer worth reading, and remembering, and learning from.

The constant ephemera of social media takes is damaging; to our polity and our discourse, to our fandoms and our political systems.

The history of your thoughts matters. Start a goddamn blog.