[W]e need to face facts. Piracy’s here. It’s staying. We can’t stop it. So we need to find inventive and attractive ways to work around it. We need to accept that this brave new connected and tech savvy world we live in has different rules and different limitations to the one we were born into and grew up in.
We need to think about what offers we can make to readers to encourage them to buy legitimate copies of our books, rather than download them for free. Is this bundling ebooks with paper books? Or special editions? Or box sets? Or merchandise? So many obvious opportunities for experimentation that pirates simply couldn’t match.
–Forbes on piracy (and DRM).