Reddit became a web destination and a traffic powerhouse by virtue of the clicking, viewing, and typing habits of a relatively narrow subsection of Internet users. Seventy-four percent of Reddit users are men, the highest of any social networking website. Instagram, Facebook, and YouTube all come much closer to gender parity. Describing Reddit without making reference to its gender asymmetry is akin to reporting on Pinterest, which is 72 percent female, without noting that the site caters to women.
And, indeed, when The New York Times reviewed Pinterest in 2012, they rightly referred to it as “female-oriented,” but when the CEO of a 74 percent male social network resigns after facing intense criticism from its users—much of it laced with misogyny—they somehow forget to label Reddit, in turn, as “male-oriented.” Reddit too often passes in the media as unmarked and neutral territory while sites like Pinterest get pigeonholed as girly.
–Samantha Allen on gendered spaces.
Other fun stats: 28% of online adult internet users in the U.S. use Pinterest. Or nearly five times as many as the 6% who use Reddit. Face book has over ten times Reddit’s number, at 71%.
The point is that Reddit is not “the front page of the Internet”. It’s not even particularly popular insofar as social media sites go. It just happens to be popular with the particular market segment that shouts the loudest about these things, i.e. young white men.