Twitter’s a cemetery. Populated by ghosts. I call them the “ists”. Journalists retweeting journalists…activists retweeting activists…economists retweeting economists…once in a while a great war breaks out between this group of “ists” and that…but the thing is: no one’s listening…because everyone else seems to have left in a hurry.
What happened to Twitter? It’s a mystery, right?
Here’s my tiny theory, in a word. Abuse. And further, I’m going to suggest in this short essay that abuse — not making money — is the great problem tech and media have. The problem of abuse is the greatest challenge the web faces today. It is greater than censorship, regulation, or (ugh) monetization. It is a problem of staggering magnitude and epic scale, and worse still, it is expensive: it is a problem that can’t be fixed with the cheap, simple fixes beloved by tech: patching up code, pushing out updates.
To explain, let me be clear what I mean by abuse. I don’t just mean the obvious: violent threats. I also mean the endless bickering, the predictable snark, the general atmosphere of little violences that permeate the social web…and the fact that the average person can’t do anything about it.
We once glorified Twitter as a great global town square, a shining agora where everyone could come together to converse. But I’ve never been to a town square where people can shove, push, taunt, bully, shout, harass, threaten, stalk, creep, and mob you…for eavesdropping on a conversation that they weren’t a part of…to alleviate their own existential rage…at their shattered dreams […]
The social web became a nasty, brutish place. And that’s because the companies that make it up simply do not not just take abuse seriously…they don’t really consider it at all. Can you remember the last time you heard the CEO of a major tech company talking about…abuse…not ads? Why not? Here’s the harsh truth: they see it as peripheral to their “business models”, a minor nuisance, certainly nothing worth investing in, for theirs is the great endeavor of…selling more ads.
umair haque on the death of Twitter.
This, incidentally, is why I like to stick to my own little blog, and why I curate my presence in places I don’t control (e.g. Tumblr and Twitter) very, very heavily.