I’m really… not sure what I feel about this story of an ex-Mormon using targeted Facebook ads to try and subtly de-convert other church members. I mean, on the one hand I always vaguely approve of all religious de-conversion but, on the other hand—and more strongly—I super-duper disapprove of targeted advertising, especially targeted advertising that’s being used covertly by individuals against their immediate friends and family. Which is… yeah. Welcome to our brave new dystopian future, I guess!