The reason that letting the audience choose its own story keeps failing when the entertainment industry tries it is that it’s a bad idea. It’s the author’s job to write the story. They can then choose a way to convey that story that gives the reader freedom in how they experience it. But if the story itself is merely a loose collection of different options, each in a different genre and with a completely different tone, then what they’ve created isn’t a coherent work, but a self-indulgent mess.
Abigail Nussbaum on story.
This is from a really, really good comparative look between Black Mirror‘s “Bandersnatch” and the “walking simulator” video game genre which, among other things, really nails why I can’t fucking stand Black Mirror‘s smug, lukewarm, late-to-the-fucking-party takes on things. Also Firewatch was a fantastic game, so was Gone Home, and while I didn’t love Night in the Woods I can see why people do.
Also related thought: the tension in tabletop RPGs between “the GM designs the game and the players experience it” versus “the players make-up the game and the GM facilitates” it. I’ve mentioned before I am… not particularly a fan of the latter approach and, again, I think this article well-articulates why.