Of course Giphy is going to retain its own brand. If they renamed it to “Facebook Tracking Pixels”, usage might drop off. Think about all the messaging apps that don’t offer Facebook integration for security/privacy reasons […] where Giphy images appear. You know, like Apple’s Messages. Well, now Facebook has tracking pixels in them.

John Gruber on acquisitions.

I know it’s kind of conceptually funny to think of Facebook getting smacked with antitrust lawsuits over, like, buying a website of dank memes… but this is the reason that it’s Big Srs, Actually.