So this article is specifically about the increasing standardization of UX design jobs, though it’s by no means limited to that particularly sector.

Incidentally, while the term “McDonaldization” was coined in the 90s, the concept is much older; Marx, for example, talks extensively about it in Capital while describing the ways previously artisanal traditional crafts—everything from making furniture to bread to lace—were changed to accommodate factory production. What we’re seeing now, and what the linked article is a symptom of, is that those same processes are now starting to creep into the formerly white collar professions, particularly in IT.

IT has historically been a bit insulated from McDonaldization because it’s a young industry, meaning a lot of its forms and processes and, importantly, integrations with existing capitalist structures (i.e. businesses) so on weren’t standardized. Inventing the hamburger menu in 1982 made you a world leader in UX. Implementing one today means mindlessly copying forty years of prior art…