Majoring in the minor.

/Majoring in the minor.

It’s easier to bash Bezos and Amazon than it is to look in the mirror and ask, Why didn’t my publishing house lead the charge to sell books online? Why did we focus on the chains as the future when we saw the indy stores struggling to stay afloat? Why didn’t we recognize the potential for the future?

It’s easier to hate Bezos and Amazon than it is to ask, Why didn’t my bookstore stock backlist, long-tail titles, and books from indy publishers in addition to all those big publisher frontlist titles? Why didn’t my bookstore create a model that could be tapped by indy publishers and authors, instead of requiring top co-op dollars that only the big guys could pay for prime placement?

It’s easier to vilify Bezos and Amazon than it is to ask, Why didn’t I keep spending dollars with indy stores instead of spending them at the big chains, which then caused the indys I love to die?

It’s easier to major in the minor.

–On why no one (in publishing) is innocent.

2018-04-27T13:47:07+00:0030th January, 2014|Tags: amazon, books, business, jeff bezos, publishing|Comments Off on Majoring in the minor.