The web isn’t a cool geek playground any longer. It is a vital part of everyday life. And decades of trying to find a way to monetise something open and decentralised took their toll. When I look back at when I started publishing on the web there was a genuine “build it and they will come”. Or, to be more precise, “write it and they will come” – as good content, structured in a clear way, was the big winner. To a degree, it still is, but the question is who will come.

[…]

Good content still gets you found. But it also invites a lot of people to quote, steal or find some other way to associate their – often terrible – products with it.

Christian Heilmann on the new web.

… Yeah I admit it. I just like the irony. Definitely go read the rest of the article, though, particularly you oldskool DIYers out there.