A slogan like “Black excellence” is similar in tenor and emptiness to “Make America great again.” They’re both symptomatic of the nullification of critical thinking and the abnegation of collective responsibility. Both sell a vacuous simulacrum of a lifestyle that does not match up with reality. They both keep their target audiences fighting imaginary battles on social media, while shielding from scrutiny the con men who wield those slogans for their personal empowerment. There has never been a better age for narcissists, charlatans and megalomaniacs.

T.D. Williams on things being not so different.

In other words: beware of rich people selling slogans, no matter the intersection (see also: “lean in”, for example).