“My books are certainly worth more than a Big Mac at McDonalds!” the writer claims.  Well, that certainly may be true to that writer, but who cares?  The average price of a Big Mac in America in January 2014 was $4.64, which is pretty close to where Amazon prices their genre ebooks, and most writers would be happy to move as many ebooks as McDonalds moves Big Macs.

–Scott William Carter notes that book prices haven’t changed that much, actually.