“Growth hacking”? Really?

/“Growth hacking”? Really?

When women do it, it’s marketing. When men do it, it’s growth hacking. The masculine re-branding of marketing work as a technical skill — “hacking”, the implication of a more analytical or mathematical focus — is disingenuous, ahistorical. Marketing has always involved analytical and mathematical skills, and in technology, it has always required technical literacy and competency.

–On the gendering of work [original Medium article sadly deleted].

2015-04-10T08:07:26+00:002nd December, 2013|Tags: culture, work|