You’d really think a motto like “don’t be evil” would be pretty straightforward, wouldn’t you?

Well. You’d be wrong:

The famous Google mantra of ‘Don’t be evil’ is not entirely what it seems.

Or so sayeth Google’s Eric Schmidt.

Basically, while the motto is well-ingrained in the company’s engineers, the interpretation of “evil” basically boils down to “bad for Google”.

I used to be a massive Google fangirl. Nowadays, while I still think they produce a good suite of products, I’m increasingly uncomfortable with the price–in privacy and ownership, mostly–they’re extracting for it.