You’d really think a motto like “don’t be evil” would be pretty straightforward, wouldn’t you?
Well. You’d be wrong:
The famous Google mantra of ‘Don’t be evil’ is not entirely what it seems.
Or so sayeth Google’s Eric Schmidt.
Basically, while the motto is well-ingrained in the company’s engineers, the interpretation of “evil” basically boils down to “bad for Google”.
I used to be a massive Google fangirl. Nowadays, while I still think they produce a good suite of products, I’m increasingly uncomfortable with the price–in privacy and ownership, mostly–they’re extracting for it.