But the fact is: Yes, [writing] is about sales, because sales are people reading my books, as author or editor. Sales are royalty cheques that will cover my childcare costs while I write in the afternoons. Sales are paying a good designer to do a great cover. Sales are my salary as an editor. Sales are what allow me to make a business case to publish the author’s next book. Sales may be what allow me to rejig my life to more writing and less paid work, rather than stealing writing time from my sleep and my family. Sales are what gets everyone else’s next book published. The extra 200 copies we’ll sell if Up Himself Author’s book comes in at a non-padded decent length will probably make a pass/fail difference when it comes to getting his next book accepted for publication by the editorial meeting.
You don’t have to care about sales. If you publish your stuff for free as a life-enhancing hobby and the fact that people read it is enough reward, that’s lovely. You are probably a deeply content person. But if someone – you, or a third party publisher – is paying money to get your writing out there, paying for editorial and cover costs and overheads and maybe an advance to earn out, and you genuinely don’t care about how many books you sell, you’re an idiot.
–KJ Charles reminds us that, yes, publishing is a business.