If you’re speaking to an (essentially captive, given the marketing monies involved) audience of five million people you’d better be sure your ideas are, at least, not actively harmful, and in fact should ideally be improving – – fine. How about an audience of 50 people? Or an audience of 0? Does that mean this work is less moral than what speaks to a larger crowd – in effect, that it’s worse? And what about the relationship to audience that this kind of teaching implies? i can think of several occasions where people from different subcultures or minority groups were reprimanded because something in their own experience might read differently, or problematically, when presented to a presumably white/cis/affluent etc audience – which is of course the audience that matters, because what’s the value of presenting work from an alternative perspective to an audience already familiar with that perspective, to whom it has no automatic moral significance (might, in fact, merely be ‘aesthetic’)? Compare the complexity of a specific local audience which can think for itself to the easy win of the alternative: a phantasm audience of moral blanks to whom rote lessons in hypothetical empathy can be tastefully and profitably imparted over and over, forever.
If the ethical act is that which we’d be willing to posit as universal law, perhaps we could say: the ethical artwork is that which we’d be willing to mass produce. Small or hobbyist developers are encouraged to work from the perspective of a mass-productive capacity they do not in fact possess; their successes and inevitable failures are hoovered up alike by the industry proper for later deployment in the form of cute dating sim or inspirational narrative with similar but sanitized tone or aesthetic. In essence a kind of moral QA testing, with all the job security and recompense that this implies.
myfriendpokey on audiences.
I think the line
ethical artwork is that which we’d be willing to mass produce is probably the most scathing rebuttal to the ~comfy uwu~ brigade I’ve ever read.