Disposable snot rags.

/Disposable snot rags.

MRAs, like the makers of Kleenex, have lost control of their brand name.

Just as the word “Kleenex,” a brand name designating the product of one manufacturer, has become, in popular usage, a generic term for disposable snot-rags, so “MRA” has, in popular usage, become a catchall term used to designate any and all varieties of woman-hating nitwits who think “misandry” is a bigger problem than misogyny.

So why have Manospherians, Pickup Artists, Incels, MGTOWs, GamerGaters, “slut haters,” Dark Enlightenment “thinkers,” and assorted other types of woman-hating nitwits all found themselves labelled MRAs, much to the chagrin of some self-declared MRAs?

Well, dudes, it’s actually pretty simple: because no one but you […] can tell the difference between any of these groups of people. Because 90% of the backwards beliefs you espouse are exactly the same.

–David Futrelle on branding.

This is in response to MRAs getting huffy that the supposedly “MRA backlash” against Mad Max: Fury Road came from some garden variety anti-feminist and not, in fact, an “actual MRA”.

To which all reasonable people reply: who gives a fuck?

2016-05-14T11:05:24+00:00 30th July, 2015|Tags: culture|24 Comments

24 Comments

  1. blackwing-the-raven 30th July, 2015 at 8:54 pm
  2. the-happy-hellbrute 30th July, 2015 at 9:25 pm
  3. xanthas927 30th July, 2015 at 9:44 pm
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  5. whatdoyoumeanitsnotawesome 30th July, 2015 at 9:50 pm
  6. kiltedgamer 30th July, 2015 at 9:50 pm
  7. a-yarrigotyourtongue 30th July, 2015 at 9:53 pm
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  14. supergirlkarajorel 30th July, 2015 at 11:35 pm
  15. emma-of-hearts 30th July, 2015 at 11:52 pm
  16. grimgrinningdani 30th July, 2015 at 11:57 pm
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  18. can-we-play-pretend-again 31st July, 2015 at 1:04 am
  19. kamenriderbaseis 31st July, 2015 at 5:51 am
  20. principailty-of-zeon 31st July, 2015 at 9:03 am
  21. latining 31st July, 2015 at 3:41 pm
  22. wistywoo 1st August, 2015 at 10:39 am
  23. teamroquette 2nd August, 2015 at 9:16 am
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