For a hipster architect’s definition of “better“.
The one thing that gets me, though, is that the bookstores here don’t have banks of computers/tablets/whatever with their online store pre-loaded. Like, you’re in the store, it doesn’t have the book you want, so you go over to the computers (or the attendant directs you over to the computers) to order it yourself from the shop’s online presence. Pickup or delivery, whichever you prefer. This would seem to be another one of those areas where a small investment in technology could greatly assist a brick-and-mortar store with things like stocking, inventory, showrooming, and integration with e-readers.
But what do I know, I guess.