The problems authors are facing are neither caused by Amazon’s dominance nor are they caused by traditional publishing. Presenting a dispute between the two as a battle for publishing’s soul is missing the fact that we already lost publishing’s soul years ago. […] It happened when all power in the industry concentrated in the hands of a few large multinationals.
We don’t solve this problem by picking one multinational to win over the others and then hope they won’t step on us.
— Baldur Bjarnason on consolidation.