McMindfulness practices psychologize and medicalize social problems. Rather than a way to attain awakening toward universal love, it becomes a means of self-regulation and personal control over emotions. McMindfulness is blind to the present moral, political and cultural context of neoliberalism. As a result, it does not grasp that an individualistic therapized and commodified society is itself a major generator of social suffering and distress. Instead, the best it can then do, ironically, is to offer to sell us back an individualistic, commodified “cure” – mindfulness – to reduce that distress.

David Forbes on commodified mindfulness.

In other words: no amount of yoga or salt baths or mud masks or meditating are going to fix the fact that your job is killing you, you know it and hate it, but nonetheless feel miserable and trapped because you live in a society that works very effectively to give you no other options…