Stop me if you’ve heard this one before.

Marvel is doing some really, really good things right now on the diversity front; we’re seeing a lot more female characters, and characters of colour, and queer characters taking more prominent roles in titles. Titles that don’t revolve solely around their gender/ethnicity/sexuality/whatever, even. So good work Marvel A++ keep it up.

The problem–with a few exceptions, e.g. DeConnick’s Captain Marvel–is that, the industry being what it is, these titles are still mostly getting written by straight white cis men. And, yanno. Some of my favourite comics are written by straight white cis men, but…

But.

Writing diverse stories to shift copy is one thing. Actually doing the gruntwork of hiring diverse writers and artists and editors to tell those stories is something else entirely. And, in this game, walking the walk matters just as much as–if not more than–talking the talk.

Don’t shoot yourself in the foot with your hiring practices, is what I’m saying.