I can see where this is going. I am a Worldcon member and a SFWA member, but I am also a member of the Writer’s Guild of America and the Academy of Television Arts and Sciences, which means I vote on the WGA awards and the Emmys… and so the flood comes in, DVDs and Blu-Rays and screeners and links to lockboxes, all full of TV shows and movies “for my consideration.” Way too many to watch. Way too many to count. Are there studios and directors and networks that don’t play the game, that don’t send out screeners and run ads in VARIETY and THE HOLLYWOOD REPORTER. Sure there are. They are easy to recognize. They’re the studios and directors and networks who don’t win any awards.
Once you let the genie out of the bottle, he doesn’t go back in.
–George R. R. Martin on popularity contests.
Martin is, like, Super Old Guard SFF, so he’s seen it all, from multiple angles. His whole post on the way things, including award nominations, work in the community is well worth a read.