[Harvard Business School scholar Shoshana] Zuboff predicts that if left unchecked, surveillance capitalism will be just as destructive as previous variants of capitalism have been, though in wholly new ways. “We are talking about the unilateral claiming of private human experience as raw material for product development and market exchange,” she said. “Industrial capitalism claimed nature for itself, and only now are we faced with the consequences of that undertaking. In this new phase of capitalism’s development, it’s the raw material of human nature that drives a new market dynamic, in which predictions of our behavior are told and then sold. The economic imperatives of this new capitalism produce extreme asymmetries of knowledge and the power that accrues from that knowledge. This is unprecedented territory with profound consequences for 21st century society.”

Dr. Nathalie Maréchal on the new surveillance.

Tl;dr, surveillance capitalism is bad for democracy and worse for humanity, and the only thing that’s going to “fix” it is regulating it the shit outta existence. (But, also, like… install an adblocker, too.)