Okay, so… on the one hand this is a decent look at the extent of Google’s creepy data profiling business. Which… sweet.

On the other, it starts with this:

When lazy journalists are pessimistic about Amazon’s Alexa or Google Home, they say stuff like: “Even Orwell couldn’t have predicted that we’d willingly bring Big Brother into our own homes.”

And I’m not sure exactly how ironic this is supposed to be because, um actually? Orwell did predict that. Like, he literally predicted that; it tends to get missed in most of the pop culture understanding of 1984, but the telescreen is a consumer good. That is, Party members buy them and voluntarily install them in their homes. Remember the antiques store guy whose house Winston camps at has an offhand comment about how he doesn’t own one because he never bought one, and it’s mentioned in the book that most proles (non-Party members) don’t have them at all? Like, it’s not the most obvious detail and people tend to elide it because of the whole “BIG BROTHER = COMMUNISM!!!” angle—which is also a bad take,1 incidentally—but it totally is there.

So… yeah. Orwell: Still Even More Relevant Than You Think (2019 Edition).

  1. Oceania is ostensibly a socialist state and it does treat “the capitalist” as its ultimate class enemy. But Orwell was a disillusioned socialist himself, and he was more writing about how elite class interests subvert the ideology for their own power than making a critique of socialism per se. In other words, Oceania’s economy is supposed to look more like the one of Franco’s Spain or Hitler’s Germany, i.e. fascist, than anything that would make Marx nod in approval. []