Taking on crappy online ads, Apple-style.
This isn’t altruism, of course: Apple’s biggest rivals, i.e. Google, have almost all of their revenue from adtech, while Apple has more-or-less none. Coupled with the fact that users loathe ads, it means they’re a safe target for Apple to hit at.
I still use Chrome on iOS, because I like the syncing with the desktop and I like my desktop Chrome ad-ins. But mobile-based Chrome is getting worse (cough not supporting iOS’s adblockers cough), while Safari is getting better. As websites get more bloated with ad- and spyware, I’m already using Safari more and more for the simple fact that pages in Chrome become unusable. Google’s attempts to “fix” this–things like AMP and its own new “adblocking”–are more about gaining market share for Google than they are making things better for users.
I suspect it’s only a matter of time before I end up making the browser switch permanently…