So near the start of LIESMITH there is (or… possibly was, we’ll see if it makes it into the final) a scene wherein our schlubby Joe Everyman Hero Protagonist, Sigmund Sussman, is talking to tech company billionaire and CEO Travis Cameron Hale. Hale, a not-particularly-subtle expy of Steve Jobs, et al., rants to Sigmund about a tech press obsessed with predicting his company’s doom, despite all evidence to the contrary. Sigmund makes a sympathetic comment, and the pair bond. It’s sweet.

Lest anyone accuse me of inventing Hale’s frustrations from whole cloth, however… well. Here you go. There’s even a word for the phenomena, at least as it relates to Apple: claim chowder.