The end of Yahooblr.

/The end of Yahooblr.

This article is basically everything that’s wrong with Yahooblr. Ref. image captions:

Tumblr hosts a variety of content

Big on Tumblr: Carly Rae Jepsen

Caption competition: Unusual photographs are widely shared on Tumblr

Many cosplay (costume play) bloggers have big followings on Tumblr

Cute cats are a Tumblr crowd-pleaser

Here’s Marissa Mayer, on why she thinks the Tumblr sale hasn’t worked out:

“[Advertising] supply, because it’s growing so quickly, is outpacing demand, and it’s causing this monetisation shortfall.”

… Yuh. Uh-huh. Tumblr’s problems are because you can’t cram enough ads onto the platform.

“Yahoo has been very slow at deploying ads on mobile,” said Ms Eleni. “Its mobile ad revenue is far below its peers in the industry.”

Double-whammy for mobile!

Yahoo paid $1.1bn (£830m) for the company back in 2013 – but it has since slashed $712m (£541m) off its valuation.

Ouch.

Sites such as Buzzfeed tackle the dislike of intrusive advertising with “sponsored posts” – editorial content such as photos or videos with an advertorial slant.

Ms Marouli thinks such a focus on “premium” content could help Tumblr in the future.

And back to ads again. So, like hey. Here’s a revolutionary idea. How about working out a business model that doesn’t revolve around selling advertising. Anyone? anyone? No? Okay.

The most terrifying part of the article:

Tumblr could soon find itself in new hands, because Yahoo is selling its core internet business.

US telecoms giant Verizon is said to be interested.

Oh dear gods no. Surely It can’t get any worse than…

Other rumoured buyers include […] the UK’s Daily Mail.

… AAAAAAAAAAAAAAARGH!

2016-09-20T20:12:19+00:00 22nd July, 2016|Tags: social media, tumblr|13 Comments

13 Comments

  1. randomredux 22nd July, 2016 at 5:56 am

    Sorry, I’ll just be over here LAUGHING MY ASS OFF at the idea of this place being owned by THE DAILY MAIL. Oh my god how awful that would be. (more)

  2. themaddragonvictorious 22nd July, 2016 at 5:59 am
  3. entrail 22nd July, 2016 at 6:13 am
  4. ohgodhesloose 22nd July, 2016 at 8:05 am
  5. vo-kopen 22nd July, 2016 at 11:19 am
  6. merr0w 22nd July, 2016 at 11:20 am
  7. couhnida 22nd July, 2016 at 11:29 am
  8. sean-gaffney 22nd July, 2016 at 11:50 am
  9. apathyneverlandedonthemoon 22nd July, 2016 at 12:10 pm

    That’d be goodbye for me. I like y’all, but I’m not contributing to that. (more)

  10. alisfranklin 22nd July, 2016 at 12:59 pm

    Let’s just be super clear: advertising IS selling all of your private data to third parties. It’s also a business model that’s literally illegal in nearly every major jurisdiction bar the US. Tl;dr: in 99% of the world, you own what private companies can do with your data. In the US, private companies own whatever data they can learn about you, which means they can sell it to third parties (i.e. advertisers) without your consent, in a way companies operating in, say, the EU can’t. Again, to… (more)

  11. captaindibbzy 22nd July, 2016 at 1:37 pm

    I don’t know. It would be hilarious to watch the Daily Mail try to herd cats the tumblr community. (more)

  12. opinions-about-tiaras 22nd July, 2016 at 2:04 pm

    Ads in and of themselves don’t involve transferring your private date to third parties, I don’t think, except inasmuch as a company can say “these are our user demographics, we think they match well with your products.” Which as far as I know is legal just about everywhere. I’m also pretty sure that it’s legal in most of the rest of the world to share the metadata and demographic information about your users, especially users who opted in to your terms of service, and also to work with… (more)

  13. raphi-anoesies 25th July, 2016 at 2:45 am

    If she means what i think she means: Well, yes, this is economics. It turns out that the more ads you sell, the less each is worth, and the more likely all your site’s ads will be blocked by software, and the heavy users will see none of them. Yahoo could have stopped with one or two ads a dashboard “page,” and more users would have put up with them. But Yahoo didn’t. Yahoo’s treatment of advertising on Tumblr is not making them money. It might be strangling Tumblr, which makes sense if they see… (more)

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