For most of recent history, the goal of propaganda was to reinforce a consistent narrative. But zone-flooding takes a different approach: It seeks to disorient audiences with an avalanche of competing stories.
And it produces a certain nihilism in which people are so skeptical about the possibility of finding the truth that they give up the search. The fact that 60 percent of Americans say they encounter conflicting reports about the same event is an example of what I mean. In the face of such confusion, it’s not surprising that less than half the country trusts what they read in the press.
Bannon articulated the zone-flooding philosophy well, but he did not invent it. In our time, it was pioneered by Vladimir Putin in post-Soviet Russia. Putin uses the media to engineer a fog of disinformation, producing just enough distrust to ensure that the public can never mobilize around a coherent narrative.
Sean Illing on.