The real “Big data”.

“Big Data” is a fun buzzword that’s been floating around tech conferences for a few years now. Like most buzzwords, people seem a little fuzzy on, a) where it comes from, and b) what it means. Generally you hear it tossed around as some kind of euphemism for any sort of data correlation activity, i.e. “we hook our sales data up against our hit counter and MAGIC!!!”.

Except… yeah no. This is big Data, the real Big Data, not that soft touchy-feely crap you do at the office. Not even the stuff done by companies like Google (though that’s closer).

The internet is not anonymous. It never was. But that doesn’t mean the myth isn’t a useful one…