Most portals show their own content above content elsewhere on the web. We feel that’s a conflict of interest, analogous to taking money for search results. Their search engine doesn’t necessarily provide the best results; it provides the portal’s results. Google conscientiously tries to stay away from that. We want to get you out of Google and to the right place as fast as possible. It’s a very different model.
Google: Do Yourself a Favor and Just Come Clean Already | PandoDaily.
Larry Page, just prior to Google going public. Honestly, anyone who thought this was going to last… yeah. Sorry, no.